Holly wearing white long-sleeve shirt, grey vest, and checkered trousers standing in a glasshouse at Copenhagen Botanic Gardens with plants and flowers.

Hi, I’m Holly!

I am so happy you’re here! A little quick fire get-to-know-me: I am flower and gardening obsessed. I have a very cute dog called Crumpet who is my pride and joy. I love photography, interior design, nature, walking, reading and hanging out with my love. I am an incredibly passionate person about many things, be it climate change, sustainability, feminism or social justice. And I think that pretty much sums it up!

And of course, I am a sustainable florist and flower grower. My studio and cutting garden are based on the edge of the Scottish Borders just 20 miles outside of Edinburgh. I fell in love with floristry after doing my sisters wedding flowers for her, and growing things and nurturing a garden has always been a passion of mine, so combining the two quickly became the goal.

Sustainability is at the heart of what I do, I believe it is my responsibility as a business owner in the floristry industry to care for the environment and leave the land in better condition than we found it. In the cutting garden, we do not use any chemicals or practices that are harmful to the environment. I have a background in marine biology and I am really passionate about the biology of soil and the benefits of no dig and regenerative methods of farming.

These values extend into my floristry designs, I do not use floristry foam or plastics in my work and I am committed to creating as little waste as possible within my work. Where possible I will use all my own flowers and any additions will come from other local growers.

The flower industry is currently not environmentally friendly or ethical, 85% of flowers sold in the UK are imported from many places such as Kenya, Ethiopia, Columbia, Ecuador, Israel and Holland. These flowers are grown in ways that require an astronomical amounts of resources and exploitation and the carbon footprint of these flowers is incredibly high. I am so excited and honoured to be a part of the movement of flower growers and florists trying to change this.

I will be sharing my journey with the cutting garden on social media and via my newsletter, so make sure you’re follow along on instagram and subscribe to my newsletter below keep up to date!